on-line behavior 1287949v5 / consumer-generated media / social media participation / social media / non-traditional media / his/her employer / social media sites / social networking sites / public relations / payment or free product / online behavior / online message board / public relations industry / social media policies / on-line discussion boards / /
Organization
Federal Trade Commission / Council of Public Relations Firms / /
Person
Allison Fitzpatrick / Michael Lasky / / /
Position
counsel / general counsel / speaker / legal counsel / tennis player / /
FTC Publishes Final Guides Concerning the Use of Endorsements and Testimonials Prepared for the Council of Public Relations Firms by Davis & Gilbert LLP The Federal Trade Commission (FTC) announced that it has approved f