The Institute / Glen M. Broom San Diego State University Bruce C. Jeffries-Fox AT&T Jack Felton Institute / University of Florida / Dr. Linda Childers Hon University of Florida / Dr. James E. Grunig University of Maryland Published / University of Maryland / University of Maryland Others Who Contributed To This Document Included / /
IndustryTerm
public relations programs / public relations efforts / worth spending energy / public relations evaluation / public relations effectiveness / public relations techniques / public relations process / public relations industry / public relations people / public relations strategies / public relations activities / public relations processes / public relations practitioners / public relations / public relations scholars / media placement / public relations program / communications materials / /
Organization
Institute for Public Relations / IPR Commission on PR Measurement / University of Maryland / U.S. Commission on PR Measurement / San Diego State University / Commission on Public Relations Measurement & Evaluation Guidelines for Measuring Relationships / University of Florida / Is An Effective Organization / Walter K. Lindenmann Ketchum Public Relations John Gilfeather Roper Starch Worldwide Sunshine Janda Overkamp Council on Foundations / IABC Research Foundation / James E. Grunig University of Maryland Published / /
Person
Forrest W. Anderson Burson-Marsteller / Walter K. Lindenmann Ketchum / Patrick Jackson Jackson / John Gilfeather Roper / Linda Childers Hon / Walter K. Lindenmann / James E. Grunig / Sunshine Janda / /
Position
Professor / Jack Felton President and CEO / Chair / Associate Professor / /
Microsoft Word - Guidelines_Measuring_Relationships.doc