4 Users’ Innovate-or-Buy Decisions Why does a user wanting a custom product sometimes innovate for itself rather than buying from a manufacturer of custom products?

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Date: 2011-03-19 12:11:37 Electronic commerce Design Democratizing Innovation Eric von Hippel Innovation SAP AG Online shopping Building insulation materials Science Technology Science and technology studies Business		4 Users’ Innovate-or-Buy Decisions Why does a user wanting a custom product sometimes innovate for itself rather than buying from a manufacturer of custom products? Add to Reading List Source URL: web.mit.edu Download Document from Source Website File Size: 246,67 KB Share Document on Facebook

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