CONSUMER RESEARCH Inc. / CONSTRUAL LEVEL / PRICE-QUALITY LINK / /
Currency
USD / HKD / / /
Facility
Hong Kong University of Science / /
IndustryTerm
food items / e-commerce Web / online context / quality inferences with regard to products / systematic processing / food / /
NaturalFeature
Clear Water Bay / /
Organization
School of Business and Management / Hong Kong Research Grants Council / HKUST RPC / Hong Kong University of Science and Technology / /
Person
Angela Lee / Alex Tsang / Rao / Debbie MacInnis / Monroe / Kim / Frank Kardes / Anirban Mukhopadhyay / Jiewen Hong / Jaideep Sengupta / /
Position
editor / editor / the associate editor / associate editor for this article / first author / Chair / compact disk player / Professor of Marketing / second author / /
Effects of Construal Level on the PriceQuality Relationship DENGFENG YAN JAIDEEP SENGUPTA Drawing on construal level theory, this research proposes that consumers’ reliance on price (vs. feature-specific product attrib