public relations messages / standardized measurement systems / public relations programs / communications needs / public relations measures / public relations measurement / public relations performance / online communications / advertising-based focus / advocacy / public relations initiatives / communication infrastructure / public relations effectiveness / public relations process / standardized measurement protocol / public relations universe / social networking / life insurance industry / public relations profession / communications objectives / communications goals / public relations activities / advertising value equivalence / public relations professionals / public relations practitioners / public relations / media coverage / public relations outcomes / social media outlets / /
Organization
Institute for Public Relations / Public Relations Society of America Standardization / Public Relations’ Commission on Public Relations Measurement and Evalution / Central Office / /
Person
Griffin / David Michaelson / /
Position
model / model of public relations / model to public relations / reporter / Lewis Model to Public Relations Activities Adapting / /
Product
Measures Data Collection Method Interviewer Administered / /
Public Relations Journal Vol. 5, No. 2, Spring 2011 ISSN © 2011 Public Relations Society of America Standardization in Public Relations Measurement and Evaluation