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CASE STUDY I PETPLAN performance marketing EQUIMEDIA RECREATE AND MANAGE A CONTINUALLY IMPROVING PETPLAN WEBSITE
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Document Date: 2013-11-05 07:54:00
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File Size: 749,34 KB
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Company
Twitter /
Google /
YouTube /
Facebook /
Petplan /
/
IndustryTerm
pet insurance /
improved web presence /
higher premium products /
web analytics /
online effectiveness /
in-house web development team /
social media presence /
fresh solution /
/
NaturalFeature
Petplan channel /
/
/
URL
www.petplan.co.uk /
www.equimedia.co.uk /
/
SocialTag
Marketing
Web design
Web analytics
Usability
Digital strategy
Conversion rate
Google Analytics
Analytics
Sales
Business