technology tools / software features / technology lock-in / content marketing solution / software suite / point to be product / brand new product / design software works / web traffic / software / software manufacturers / software trends / assembly management / integral product lifecycle management solutions / web development platform / software developer / commonly-used software / search engine / manufacturing topics / design software / /
Organization
Content Marketing Institute / /
Person
Joe Pulizzi / Geoff Hedges / Schmitz / Big Blue Moose Joe / Rachel Nislick / Robert Rose / /
Position
Program Director / Director of Interactive Marketing / CEO / thought leader / CAD software developer / Director / content strategist / Content Marketing Strategist / /
Product
PTC / /
ProvinceOrState
Massachusetts / /
Technology
content management system / search engine / CAD / /
Going Micro For a Macro Idea How PTC Uses a Microsite To Launch A Big New Product www.contentmarketinginstitute.com