Using Values Modes Chris Rose1 and Pat Dade2 Values Modes is a psychographic mapping system which looks at the values that underlie behaviour. Behaviour is generally a strong determinant of opinion. Therefore the driver

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Date: 2007-06-08 05:18:46		Using Values Modes Chris Rose1 and Pat Dade2 Values Modes is a psychographic mapping system which looks at the values that underlie behaviour. Behaviour is generally a strong determinant of opinion. Therefore the driver Add to Reading List Source URL: www.campaignstrategy.org Download Document from Source Website File Size: 402,22 KB Share Document on Facebook