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Mass media / Identity management / Advertising / Social media / Digital footprint / Mobile marketing / Marketing / Identity / Business


People Data Activation: Identity “The line between digital and traditional marketing continues to blur. For marketers, it’s less about digital marketing than marketing in a digital world.”
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Document Date: 2015-06-08 16:14:23


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Company

The New York Times / GARTNER / Wall Street Journal / Krux Digital Inc. / /

IndustryTerm

device identity algorithms / personal technology / social media / media investments / streaming devices / social applications / software axiom / cross-device identity management / identity management / addressable media outlets / granular advertising requests / identity management solutions / online identity / impact media investment / web-connected devices / digital media / fragmented media / cross device identity management / web publishers / large trusted publisher networks / editorial and advertising content / online cookie / connected devices / linear media investment / /

Person

Sally Smith / /

PublishedMedium

the Wall Street Journal / The New York Times / /

Technology

cellular telephone / device identity algorithms / CRM / mobile phones / mobile device / /

URL

www.krux.com / /

SocialTag