imposed deformation energy / brush paint / power law equation looks / shear thickening systems / Power law equation / power law constants / power law expression / cultured milk products / shear thinning power law fluid / pure sucrose solutions / food processing / Typical applications / actual processing stage / end products / food systems / liquid food systems / typical dairy industry products / air water olive oil glycerol syrup molten polymers / successive applications / sucrose solutions / generalised power law equation / food science / deformation energy / /