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Economics / Television advertisement / Diminishing returns / Elasticity / Recall / Effective frequency / Advertising / Marketing / Business


Document Date: 2002-09-06 15:40:26

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Company

Strong / Goods Percent / General Motors / NBC / 90L Percent / S Co. / /

Country

United States / United Kingdom / /

Currency

USD / /

Event

Product Issues / Product Recall / /

Facility

Fort Wayne / University of Winois / University of Minnesota / Andrex toilet / Harvard University / /

IndustryTerm

tid products / advertising response curve / media salesmen / experimental advertising repetition studies / transportation / advertising schedules / print media / advertising-advertising practitioners / advertising effecw / constant-concave advertising response function / advertising response function / physical advertising response function / tbe advertising literature / advertising content / pharmaceutical / advertising-the number / manufacturing-indivisibilities / dummy magazine / imagethe individual buyer / food / target / /

Organization

Royal Norwegian Naval Academy / University of Winois / Harvard University / Department of Agriculture / School of Sconomics and Business Administration / fda / Norwegian School of Sconomks and Business Administration / University of Minnesota / /

Person

Alfred Ftditz / Chamberlain / Johan Arndt / De Fleur / Arndl / Julian L. Simon / /

Position

author / professor of economics / editor / professor of business adndnktration / tbe author / researcher / representative / Porter / head / Dean / advertising-space salesman / General / /

Product

dld / M-60 / /

ProvinceOrState

Minnesota / /

Technology

Cable TV / cad / /

SocialTag