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City Shanghai / Tokyo / Vancouver / / Company WANT WANT GROUP / Hour Television / The NTV Group / CS / BS Nippon Corporation / CTI Television Incorporated / Nippon Television Music / VAP Inc. / CNplus Production Inc. / Lehman Brothers / Management’s Discussion / Consolidated Subsidiaries Years Ended March / Analysis Nippon Television Network Corporation / Important Operational Contracts Animation Production Company MADHOUSE Inc. / MADHOUSE Inc. / / Country Taiwan / Japan / China / / Currency TWD / / Event Natural Disaster / Dividend Issuance / Reorganization / Business Partnership / M&A / / Facility Kojimachi G Studio / Tokyo Tower / Shinjuku Center Building / / IndustryTerm media commerce sales / physical media / television broadcaster / targeted spot advertising / advertising revenues / media value / record producers / advertising revenue / Internet content / television advertising revenue / spot television advertising revenues / analog transmission equipment / time advertising revenue / advertising value / spot advertising revenue / advertising expenditure ratio / satellite stations / television advertising time slots / advertising market / regular advertising slots / software sales / advertising budgets / real estate rental/ leasing / retail consumption / satellite broadcasts / cable television broadcaster / spot advertising market / consolidated subsidiary / digital media / time advertising / spot advertising / backup transmission equipment / real estate rental / real estate rental/leasing / media commerce programs / / Movie ONE PIECE / SUMMER WARS / / Organization Japan Direct Marketing Association / Picture Producers Association of Japan / FIFA / Japan Video Software Association / / Person ROE EBITDA / Children / / Position representative director / SP THE MOTION PICTURE Detective / Minister / General / major Taiwan cable television broadcaster / / ProgrammingLanguage J / / Region South Africa / East Japan / / SportsEvent World Cup / 2010 Winter Olympic Games / the 2010 FIFA World Cup / the Olympics / / Technology Broadband / Cable TV / mobile devices / animation / / SocialTag 
Management’s Discussion and Analysis Nippon Television Network Corporation and Consolidated Subsidiaries Years Ended March 31 Overview Operating Environment