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Electronic commerce / Digital marketing / Digital edition / Advertising / Direct marketing / Newspaper / Geo / Marketing / Business / Publishing


Digital Content Subscription Strategies Pay Off for Publishers Research background & methodology Despite the wide availability of free content sources online, a strong market exists for paid subscription based content. A
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Document Date: 2013-12-11 13:45:41


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Company

The New York Times / Meredith Corporation / Harvard Business Review Group Meredith Corporation / Amazon / Digital Subscriptions Virtually / Products & Services Time Inc. / Harvard Business Review Group / Google / Gannett Co Inc. / The Financial Times / Digital Subscriptions 4 / Global Marketing Gannett Co Inc. / FT.com / comScore / Time Inc. / Apple / Consumer Marketing Consumer / Digital Interactive Products / Digital / /

Country

United States / /

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Event

Business Partnership / Person Communication and Meetings / /

IndustryTerm

stand-alone advertising / few years ago publishers / digital media brands / local sports markets / companion product / media consumption / internal products / fantastic tool / social media / retention tool / standalone digital products / digital products / desktop product / advertising sales / product management / gateway products / advertising / online population / e - commerce / straightforward solution / online gaming / digital advertising sales / /

Organization

Harvard / Online Publishers Association / Marketing Organization / /

Person

Jocelyn Cripps / Denise Warren / Romy Newman / Christian Nimsky / Joshua Macht / Saira Stahl / Michael Rolnick / Elizabeth Luke / Rob Grimshaw / Andy Wilson / Kim Miller / Monica Ray / George Linardos / Lisa Abourezk / /

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Position

SVP / Digital Marketing & Business Development / VP / VP / Corporate Strategy / SVP / Head / VP / Digital & Traditional Consumer Marketing / PEOPLE brand / Managing Director / Executive / VP / Digital & Traditional Consumer Marketing / SVP / Digital Marketing and Audience Development / Chief Digital Officer / SVP / Marketing / VP / Corporate Strategy / EVP / VP / Business Review / /

PublishedMedium

The Financial Times / Consumer Reports / New York Times / The New York Times / /

Technology

smartphone / /

URL

FT.com / www.online-publishers.org / /

SocialTag