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JONAH BERGER and GRÁINNE FITZSIMONS* Little empirical research has examined the implicit effects of environmental cues on consumer behavior. Across six studies using a combination of field and laboratory methods, the au
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Document Date: 2013-02-08 15:07:00
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JONAH BERGER and GRÁINNE FITZSIMONS* Little empirical research has examined the implicit effects of environmental cues on consumer behavior. Across six studies using a combination of field and laboratory methods, the au