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Beyond Pleasure and Pain E . Tory Higgins Columbia University People approach pleasure and avoid pain. To discover the true nature of approach-avoidance motivation, psychologists need to move beyond this hedonic principl
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Document Date: 2003-11-02 15:28:16
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Beyond Pleasure and Pain E . Tory Higgins Columbia University People approach pleasure and avoid pain. To discover the true nature of approach-avoidance motivation, psychologists need to move beyond this hedonic principl