| Document Date: 2012-03-12 10:47:42
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City Jalisco / / Company Joseph E. Seagram & Sons / Ultimat / Patrón Spirits / Patrón Spirits International / John Paul Mitchell Systems / / Country United States / Mexico / / Currency USD / / EntertainmentAwardEvent the Five-Star Diamond Award / / Event Person Travel / M&A / / Facility Patrón XO Cafe / Hacienda del Patrón distillery / / IndustryTerm travel retail honors / / Organization Mexican Federal Environmental Protection Agency / American Academy of Hospitality Sciences / / Person John Paul DeJoria / Ed Brown / Martin Crowley / Francisco Alcaraz / / Position president and CEO / executive / cofounder / chairman and CEO / player / / PublishedMedium Advertising Age / / Region Caribbean / / URL www.patronspirits.com / /
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Patrón Spirits International Corporate Overview Tequila has been around for generations, but it wasn’t until Patrón launched in 1989 that the world was introduced to ultra-premium tequila. Patrón (Spanish for “the