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Behavioral finance / Decision theory / Utility / Prospect theory / Consumer behaviour / Risk aversion / Expected utility hypothesis / Loss aversion / Behavioral economics / Neuroeconomics / Amos Tversky / St. Petersburg paradox
Date: 2004-12-07 10:52:00
Behavioral finance
Decision theory
Utility
Prospect theory
Consumer behaviour
Risk aversion
Expected utility hypothesis
Loss aversion
Behavioral economics
Neuroeconomics
Amos Tversky
St. Petersburg paradox

Three cheers—psychological, theoretical, empirical— for loss-aversion

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