Predicting Advertising Success: New Insights from Neuroscience and Market Response Modeling Bryan Bollinger, Hal Hershfield, Masakazu Ishihara, Russ Winer New York University Vinod Venkatraman, Angelika Dimoka, Paul Pavl

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Date: 2014-08-04 03:18:45 Copy testing Advertising research Implicit Association Test Neuromarketing Marketing research Television advertisement Advertising Marketing Business		Predicting Advertising Success: New Insights from Neuroscience and Market Response Modeling Bryan Bollinger, Hal Hershfield, Masakazu Ishihara, Russ Winer New York University Vinod Venkatraman, Angelika Dimoka, Paul Pavl Add to Reading List Source URL: www.erim.eur.nl Download Document from Source Website File Size: 3,63 MB Share Document on Facebook