Dell / TNS Media Intelligence / SBC / Reebok / Coca-Cola / MTV / Yahoo / Microsoft / TiVo / Comcast / /
Country
United States / /
Currency
USD / /
Facility
University of California at Berkeley / /
IndustryTerm
advertising research / Internet Protocol TV / satellite / e-shopping / years developing software / advertising people / advertising / advertising activity / on-demand ads using technology / Internet-like capability / Web Will Save / television advertising / online property / Internet ads / /
Organization
University of California / /
Person
Peter Sealey / Michael Farello / Allen Iverson / Marc Fireman / /
Position
Fireman / director of advertising and interactive marketing / Major / vice president of consumer marketing / player / chief / director of advertising and interactive marketing / /
ProvinceOrState
California / /
SportsEvent
the Super Bowl / Super Bowl / /
Technology
interactive TV / Internet Protocol / on-demand ads using technology / /