Dell / TNS Media Intelligence / SBC / Reebok / Coca-Cola / MTV / Yahoo / Microsoft / TiVo / Comcast / /
Country
United States / /
Currency
USD / /
Facility
University of California at Berkeley / /
IndustryTerm
advertising research / Internet Protocol TV / satellite / e-shopping / years developing software / advertising people / advertising / advertising activity / on-demand ads using technology / Internet-like capability / Web Will Save / television advertising / online property / Internet ads / /
Organization
University of California / /
Person
Peter Sealey / Michael Farello / Allen Iverson / Marc Fireman / /
Position
Fireman / director of advertising and interactive marketing / Major / vice president of consumer marketing / player / chief / director of advertising and interactive marketing / /
ProvinceOrState
California / /
SportsEvent
the Super Bowl / Super Bowl / /
Technology
interactive TV / Internet Protocol / on-demand ads using technology / /
INNOVATION: THE FUTURE OF ADVERTISING How the Web Will Save the Commercial The fusion of TV and the Internet is coming. For marketers, this revolution can’t arrive soon enough. FORTUNE Wednesday, July 27, 2005