agency groups / big marketing services groups / technology-led intermediaries / media world / digital technology / media trading / media agency groups / advertising model / online media-trading activities / big groups / media trading eco-system / media owners / larger and better-resourced media agency networks / ad networks / media industry / media buying / media market / media trading process / online eco-system / media transaction market / communications messages / media buying groups / media delivery / advertising performance / online media buying process / media transaction process / media vendor deals / agency / cross-media deals / integrated marketing communications / media markets / online mediatrading activities / online eco-system p7 / net media / advertising industry / brand communications / analytics technology / media channels / social media / media agency networks / so-called earned media / online display / media agency buying / online media / media agency market / media performance / media discounts / media space / communications groups / online display space / digital media / media vendors / media / online world / media p5 / media trading market / Large worldwide media vendors / technological chain / advertising eco-system / native advertising / paid-for advertising / online trading eco-system / free media / large marketing communications / /
Organization
TRADING DESK MEDIA AGENCY BUYING GROUP DEMAND SIDE PLATFORM Transparency / World Federation of Advertisers / Consolidated / Consolidating / /
A CLEARER PICTURE ACCOUNTABILITY AND TRANSPARENCY IN MEDIA TODAY: An Ebiquity guide