| Document Date: 2013-03-13 14:15:35
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Company IBM / Unilever / Kellogg / AIG / GE / Coca Cola / Microsoft / Corning / / Currency USD / / Event Reorganization / Funding / Company Expansion / / Facility Northwestern University / Bronwyn Hall / Stanford University / Harvard University / / IndustryTerm mass market computing / glass technology / engineering / Internet technology / software / home care products / technology management / technology marketing capabilities / food products / media businesses / manufacturing plants / Internet-based industries / energy / / Organization School of Management / Harvard University / Department of Economics / Stanford University / Northwestern University / Harvard Business School / / Person James Cortada / Claudine Madras / Kristina Steffensen McElheran / Scott Stern / Robert Gibbons / Brent Goldfarb / Schumpeter / Bill Aspray / Cary Sherburne / Ben Slivka / Timothy Bresnahan / Shane Greenstein / Catherine Tucker / Rebecca Henderson / Alicia Shems / Shane Greenstein Rebecca Henderson / Bill Lowe / Timothy Bresnahan Shane Greenstein Rebecca / / Position author / / Product PC / / SportsLeague Stanford University / / Technology existing technology / Internet technology / /
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