San Francisco / Philadelphia / Los Angeles / Sacramento / /
Company
CBS / Strategic Marketing and Research Inc. / Southwest Airlines / Wall Street Journal / Associates VISIT CALIFORNIA / US Leisure Travel / Amgen / K-Swiss / Visit California / Twitter / YouTube / Rakuten / British Airways / FaceBook / FOUNDATION 6 VISIT CALIFORNIA / The Documentary Group / Californians / California VISIT CALIFORNIA / /
Continent
Australia / /
Country
Germany / Italy / Mexico / France / Japan / United States / Brazil / Canada / Australia / Korea / United Kingdom / China / South Korea / India / /
Currency
USD / /
Facility
Restaurant Month / /
IndustryTerm
transportation / travel destination / retail / export industry employer / educational services / passenger car rental industry / voice/image/data transmission equipment / rental car category / supermarket chains / WEB/INTERACTIVE / social media channels / transportation services / brand advertising / tourism advertising / leisure travel / individual travel entities / state travel / travel industry / travel spending / Online Travel Agencies Lifestyle / local travel stakeholders / advertising campaign / /
NaturalFeature
North Coast / Lake Tahoe / Death Valley / Central Coast / Napa Valley / High Sierra / Mammoth Lakes / Virginia Beach / /
Organization
California’s Division of Tourism / California Travel and Tourism Commission / African Union / Colorado’s legislature / U.S. Census Bureau / /
Person
Clark Kent / JOB GROWTH / Arnold Schwarzenegger / Lois Lane / / /
Position
Major Initiatives / Director of the Center / WB / Advocate / Governor / Executive / /
Product
iPad / /
ProgrammingLanguage
DC / /
ProvinceOrState
Texas / Virginia / Illinois / Hawaii / Michigan / Florida / California / Colorado / /
It’s a Word...It’s a Plane... ADDING MINDSHARE TO MARKETSHARE IN CALIFORNIA Visit California’s Strategic Business Plan • 2011–2016 Table of Contents