Procter & Gamble / Opinion Leaders’ Trust / Bayer / BBC / Citicorp / Deutsche Bank / The Holmes Group / Samsung / Michelin / Coca-Cola / Edelman / /
Continent
Europe / /
Country
Germany / France / United States / Brazil / United Kingdom / China / /
Currency
USD / / /
IndustryTerm
audit services / business magazines / healthcare specialists / fat advertising budget / public relations / quality products / languagespecific media / /
Organization
World Economic Forum / Blair government / Bush administration / World Wildlife Fund / Agency of the Year / Yale School of Management / Least Trusted Government / Edelman Annual Trust Barometer Finds Bush Administration / /
Person
Jeffrey Sonnenfeld / Richard Edelman / Michael K. Deaver / Derek Creevey / / /
Position
CEO / vice chairman / President and CEO / Associate Dean / spokesperson / Major / /
Opinion Leaders’ Trust in Business and Government Is Strengthening, Edelman Annual Trust Barometer Finds Bush Administration is Least Trusted Government in Key Global Markets; Affects U.S. Corporations’ Reputations i