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City Hanoi / / Company Toys R Us / The Learning Company / Cosco / McDermott / Knowledge Adventure / Office Depot / Goldman / The Education Company / Davidson & Associates / Walmart / Minnesota Educational Computing Corporation / Atari / Mattel / Cendant / McCormick / CompUSA / Apple / / Country United States / / Facility Bank Street College of Education / Oregon Trail / University of Minnesota / / IndustryTerm purple chip / media industry giant / software industries / educational software designers / media settings / market software / media content / word search puzzle / software production / stable / Grade-based educational software appeals / edutainment products / media artifacts / software series / instructional media / computational media / privileged and generative site / media genre / school-based software / family-oriented software / media artifact / educational software / software titles / cultural producer / mainstream retail / educational software industry / math software / construction-oriented software titles / software industry / edutainment software / interactive media / earlier media / early product / / Organization Fifth Dimension Afterschool Club / Open School in Los Angeles / Bank Street College / University of Minnesota / / Person Paul Duguid / Brain / Jan Davidson / Ellen Seiter / Roger / Jean Piaget / Friedrich Froebel / Mary Janes / Gary Cross / Chris / / Position game designer / lab assistant / player / head / founder / site coordinator / cultural producer / teacher / representative / / ProvinceOrState Minnesota / Southern California / California / / PublishedMedium Family PC / / Region Southern California / / Technology simulation / / URL http /
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Engineering Play: Children’s software and the cultural politics of edutainment Mizuko Ito This is a preprint of an article submitted for consideration in DISCOURSE, 2006, copyright Taylor & Francis; DISCOURSE is availa