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Walt Disney Parks and Resorts / Efteling / Amusement park / Six Flags / Disneyland / Universal Orlando Resort / Entertainment / Tourism / California


RETURN ON ROLLER COASTERS: A MODEL TO GUIDE INVESTMENTS IN THEME PARK ATTRACTIONS
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Document Date: 2013-07-15 21:51:11

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File Size: 484,67 KB

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City

Orlando / Paris / /

Company

Universal Studios / PricewaterhouseCoopers / /

Continent

Europe / /

Country

United States / Netherlands / /

Currency

USD / /

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Facility

Maastricht University / Singapore Management University / University of North Carolina / Chapel Hill / Australian National University / Tilburg University / Monash University / University of Waikato / University of California at Davis / Marketing Science Institute / Catholic University of Leuven / /

IndustryTerm

food / /

MarketIndex

set 25 / /

NaturalFeature

Chapel Hill / /

Organization

University of California / University of Waikato / Marketing Science Institute / University of North Carolina / Services Division / Maastricht University / Tilburg University / Catholic University of Leuven / Australian National University / Monash University / Singapore Management University / Waikato Management School / /

Person

René Backx / Van Ittersum / Rosella van Haver / Olaf Vugts / Inge Geyskens / Darnell / Johnson / Annelieke Heessen / Jan-Benedict Steenkamp / Didi Lin / Harald J. van Heerde Marnik / Harald J. van Heerde / /

Position

response model for theme park attendance / response model for their impact on theme park attendance / Director Marketing & Development / Assistant Professor of Marketing / Professor of Marketing & CentER Fellow / Professor of Marketing / /

ProvinceOrState

North Carolina / California / /

SocialTag