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Journal of Consumer Research, Inc. Memories as Assets: Strategic Memory Protection in Choice over Time Author(s): Gal Zauberman, Rebecca K. Ratner, and B. Kyu Kim Source: Journal of Consumer Research, Vol. 35, No.
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Document Date: 2014-09-02 15:24:03
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Journal of Consumer Research, Inc. Memories as Assets: Strategic Memory Protection in Choice over Time Author(s): Gal Zauberman, Rebecca K. Ratner, and B. Kyu Kim Source: Journal of Consumer Research, Vol. 35, No.