Back to Results
First PageMeta Content
Market research / Soft sell / Need for cognition / Hard sell / Attitude / Marketing research / Elaboration likelihood model / Social psychology / Consumer behaviour / Marketing / Advertising / Business


Document Date: 2010-08-12 10:50:03

Open Document

File Size: 132,51 KB

Share Result on Facebook

City

Homebush / Lexington / /

Company

BMW / Aad Ab / Yale University Press / Brett A. S. / Westview Press / Arnott’s Biscuits Limited / Toyota / Persuasion Brett A. S. / Kao / /

Country

New Zealand / Australia / /

Currency

USD / /

Facility

University of Otago / University of Auckland / Prentice Hall / University of Auckland Business School / /

IndustryTerm

media vehicle / comparative advertising format / appropriate product / advertising brand / long advertising copy / cue processing route / advertising effectiveness / comparative advertising / advertising research / novice buyer/expert buyer / effortful processing / to complex product / greater processing motivation / advertising message / message processing / comparative advertising research / recent advertising / mentioned products / /

Organization

Department of Marketing / Yale University / University of Otago / University of Auckland Business School / Auckland / American Academy of Advertising / University of Auckland / /

Person

Chuan Feng Kao / James Barnes / Irving L. Janis / Speck / Regina Rodriguez / David J / Jeen-Su Lim / William C. Black / Richard Buda / Susan Heckler / Douglas M. Stayman / Michael T. Elliott / David / Thomas Gruen / Robert E. Smith / Leigh McAlister / Daniel J. Howard / Rolph E. Anderson / Randall L. Rose / Laura A. Peracchio / Rajeev / Stephanie Wong / Paul W. Miniard / Harold H. Kassarjian / T. S. Robertson / Richard E. Petty / Claire GĂ©linasChebat / Ronald L. Tatham / Sukumar Kavanoor / Wayne D. Hoyer / John Kim / J. Jeffrey / Paul Surgi / Luna / John T. Cacioppo / Mathieu Charlebois / Rao H. Unnava / Carolyn Costley / M. Kim Saxton / Harold H. Kelley / Edward F. Fern / Joan / Michael J. Houston / William D. Harris / Alan G. Sawyer / D. W. Steward / Alan J. Strathman / Kenneth C. Manning / Frank R. Kardes / /

Position

assistant brand manager / senior lecturer / first author / Personal Information Manager / compact disc player / lecturer / /

PublishedMedium

Forbes / Advertising Age / Journal of Consumer Research / Journal of Personality and Social Psychology / /

Technology

cellular telephone / cell phones / /

SocialTag