College of Business / University of Haifa / The Australian National University / Australian National University / University of Canberra / /
IndustryTerm
travel allowance / Web Personalization / WEB PERSONALIZATION ON USER ATTITUDE AND BEHAVIOR / /
Organization
David Bodoff Faculty of Management / ELABORATION LIKELIHOOD MODEL AND CONSUMER SEARCH THEORY Shuk Ying Ho Research School of Accounting and Business Information Systems / Australian National University / Canberra / University of Haifa / University of Canberra / College of Business and Economics / /
Journal of Consumer Research / Information Systems Research / Personality and Social Psychology Bulletin / Journal of Personality and Social Psychology / /
RESEARCH ARTICLE THE EFFECTS OF WEB PERSONALIZATION ON USER ATTITUDE AND BEHAVIOR: AN INTEGRATION OF THE ELABORATION LIKELIHOOD MODEL AND CONSUMER SEARCH THEORY