Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour Abstract This study tests the asymmetric effect of usergenerated, openended online revi - Electronic effect - Document - PDFSEARCH.IO

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	Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour Abstract This study tests the asymmetric effect of usergenerated, openended online revi Add to Reading List Document Date: 2013-08-22 23:15:52 Open Document File Size: 602,99 KB Share Result on Facebook Company Amazon.com / Kao / TripAdvisor / / Continent Asia / Europe / / Country Australia / China / United States / / Facility Hotel Experiment Australia / Hotel Zhang/Dellarocas / Hotel Secondary China / / IndustryTerm online retailer / average online rating / analysed products / online recommendation websites / advertising research / open ended online reviews / online experiments / online review text / presented online reviews / Average online ratings / particular product / online review / online shoppers / internet users / online review texts / online reviews / Online Experiment / online shopping behaviour / online ratings / online retailers / / Person Henning Thurau / / Position Multimedia player / / SocialTag Communication theory Electronic commerce Online shopping Valence

Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour Abstract This study tests the asymmetric effect of user­generated, open­ended online reviAdd to Reading List