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SELF-SERVE INTERNET TECHNOLOGY AND SOCIAL EMBEDDEDNESS: BALANCING RATIONALIZATION AND RELATIONSHIPS1 Ulrike Schultze Cox School of Business Southern Methodist University
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Document Date: 2006-12-04 17:11:18
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SELF-SERVE INTERNET TECHNOLOGY AND SOCIAL EMBEDDEDNESS: BALANCING RATIONALIZATION AND RELATIONSHIPS1 Ulrike Schultze Cox School of Business Southern Methodist University