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LIFESTYLE BRANDING: AS MORE COMPANIES EMBRACE IT, CONSUMER OPPOSITION GROWS BY KACIE LY N N JU N G A N D M ATTHEW M ERLIN While the trend of lifestyle branding grows, an anti-branding movement led by activist Naomi Klein
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Document Date: 2014-02-24 14:46:23
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LIFESTYLE BRANDING: AS MORE COMPANIES EMBRACE IT, CONSUMER OPPOSITION GROWS BY KACIE LY N N JU N G A N D M ATTHEW M ERLIN While the trend of lifestyle branding grows, an anti-branding movement led by activist Naomi Klein