San Francisco / Middlestadt / Provo / Norwood / New York / Lexington / Mahwah / Hillsdale / London / /
Company
Wheatley (1994) Popular Music Music / Spokespersons (radio ads) Brand / Lawrence Erlbaum Associates Inc. / Intention Music / J. J. & Mantel S. P. / eBay / Halliburton / Oxford University Press / Popular Music / Cox / Bruner (1990) Needledrop Music / Gender Music / Seabury Press / MacKenzie L. C. / Purchase Intention Music / Starbucks / / /
Event
Product Issues / Product Recall / /
Facility
mall shoppers/ / Marketing Saint Joseph's University / University Online Publication Date / /
Association for the Education of Journalism and Mass Communication / Association for Consumer Research / Department of Marketing Saint Joseph / Media Education Foundation / The Gap and Old Navy / Oxford University / Old Navy / Saint Joseph's University / /
Person
David Allan / Stewart / Modest Mouse / Hecker / Morris / / /
Position
D. J. / Farmer / mediator / spokesperson / important mediator / /
Product
ads Music background Brand / Ad Time / undergraduates Music melody Brand / Recall of the brand / Attention-gaining value Brand / Ad attitudes Brand attitudes Purchase intention Brand / Music background Presence Ad attitude Brand attitude Brand / ad Brand / iPod / Music / Brand / message / /
ProvinceOrState
Utah / California / /
PublishedMedium
Journal of Consumer Research / Public Opinion Quarterly / American Journal of Psychology / Human Relations / Journal of Applied Psychology / /