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Communication / Attitude / Consumer behaviour / Persuasion / Television advertisement / Emotion and memory / Brand / Attention / Ad Tracking / Advertising / Marketing / Business


35 Sound Advertising 35 Sound Advertising 35 Sound Advertising
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Document Date: 2012-03-17 19:11:13

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City

San Francisco / Middlestadt / Provo / Norwood / New York / Lexington / Mahwah / Hillsdale / London / /

Company

Wheatley (1994) Popular Music Music / Spokespersons (radio ads) Brand / Lawrence Erlbaum Associates Inc. / Intention Music / J. J. & Mantel S. P. / eBay / Halliburton / Oxford University Press / Popular Music / Cox / Bruner (1990) Needledrop Music / Gender Music / Seabury Press / MacKenzie L. C. / Purchase Intention Music / Starbucks / /

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Event

Product Issues / Product Recall / /

Facility

mall shoppers/ / Marketing Saint Joseph's University / University Online Publication Date / /

IndustryTerm

advertising effects / retail environment / advertising slogans / advertising-tracking studies / radio advertising / unmentionable products / Online Publication Date / television advertising / beverage sector / imaging / advertising beginning / advertising campaigns / advertising effectiveness / food / non-message-based processing / mnemonic device / advertising executioners / sound advertising / retail zoning / cultural product / difficult advertising / contemporary advertising / advertising hierarchy / advertising message / message processing / ad processing / advertising experimentation / emotional advertising condition / advertising sound / retail establishment / sequential causal chain / advertising effect / /

NaturalFeature

Treasure Island / /

Organization

Association for the Education of Journalism and Mass Communication / Association for Consumer Research / Department of Marketing Saint Joseph / Media Education Foundation / The Gap and Old Navy / Oxford University / Old Navy / Saint Joseph's University / /

Person

David Allan / Stewart / Modest Mouse / Hecker / Morris / /

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Position

D. J. / Farmer / mediator / spokesperson / important mediator / /

Product

ads Music background Brand / Ad Time / undergraduates Music melody Brand / Recall of the brand / Attention-gaining value Brand / Ad attitudes Brand attitudes Purchase intention Brand / Music background Presence Ad attitude Brand attitude Brand / ad Brand / iPod / Music / Brand / message / /

ProvinceOrState

Utah / California / /

PublishedMedium

Journal of Consumer Research / Public Opinion Quarterly / American Journal of Psychology / Human Relations / Journal of Applied Psychology / /

Technology

Brand attitude Intensive processors / /

SocialTag