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Communication design / Graphic design / Brand / Product management / Winery / Emotional branding / Brand equity / Brand architecture / Marketing / Identification / Brand management


Part One: Understanding Branding Branding Wineries and Wine Regions Can wineries or wine regions be branded? Marketers say that anything can be branded, pointing to the success of branding certain commodities or undiffer
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Document Date: 2014-04-07 12:18:57


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City

New York / Atlanta / /

Company

Ritz Carlton Hotels / Nordstrom / Burger King / National Post / Sparks-Withington Company / Coca-Cola / Volvo / Ritz Carlton Hotel Company / Southcorp Wines Ltd. / Maytag / Xerox / Hess / FedEx / Starbucks / /

Country

Australia / /

Currency

USD / /

Facility

San Francisco Museum of Modern Art / Sutter Home Winery / ÆppelTreow Winery / Seneca Lake Wine Trail / Fairfield Inn / Calder museum / Torry Ridge Winery / The Granary Restaurant / Picasso museum / Ella Sharp Museum / Wine Trail / /

IndustryTerm

e-marketing / hotel services / expected experiences and products / exhibition advertising / food / luxury product / crafted product / communications effectiveness / hotel chain / individual product / advertising efforts / wine buyers / myriad services / /

Movie

Deck the Halls / Close-Up / /

NaturalFeature

Great Lakes / Finger Lakes / /

Organization

Branding Your Organization / Finger Lakes Wine Country Tourism Marketing Association / /

Person

Martha Stewart / Scott Talgo / Dave Thomas / Jennifer Deutsch / Daryl Travis / /

Position

brand strategist / spokesperson / /

Product

Santa Fe-Style Rice / sodium chloride / Beans / /

ProvinceOrState

California / Georgia / /

PublishedMedium

National Post / /

Region

northern Georgia / /

SportsGame

golf / /

SocialTag