How Community / ACEEE OUTCOMES / New York / Washington / D.C. / Background Community / Abstract Community / /
Company
OPOWER / Xcel Energy / C3 / Grasteu Associates / DESIGN FOR ENERGY SAVINGS CBSM / Tendril / Sage View Associates / Washington Post / CBSM / One Change / /
Country
United States / /
Event
Environmental Issue / /
Facility
Temple University Office / /
IndustryTerm
through home energy / energy-efficient actions / transportation / energy audits / home energy / energy efficiency leaders / behavior-based energy efficiency program lies / energy-efficient behavior change / energy use / social / above average energy usage / energy efficiency community / energy-efficient purchases / energy resource / energy savings / energy usage / energy / energy-efficient behavior / deeper energy savings / social media / energy efficiency behavior change efforts / energy-saving opportunities / social marketing tools / energy efficiency gap / energy efficiency programs / real estate industry / focal point / energy efficiency / social networks / or program new devices / energy efficiency opportunities / energy efficiency outcome / /
NaturalFeature
Chesapeake Bay / /
Organization
One Change Foundation / American Council for an Energy-Efficient Economy / Temple University office of Sustainability / /
Person
Doug McKenzie-Mohr / Steven Nadel / Renee Nida / Chris Granda / Chris Dierker / Patricia Thompson / Eric Schwass / Stuart Hickox / Susan Mazur-Stommen / / /
Position
Market Communications Manager / Walker / messenger / founder / small business leader / local environmental advocate / /
Reaching the “High-Hanging Fruit” through Behavior Change: How Community-Based Social Marketing Puts Energy Savings within Reach Michelle Vigen and Susan Mazur-Stommen October 2012