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Marketing / Customer lifetime value / Direct marketing / Permission marketing / Product marketing / Engagement marketing / Internet marketing
Date: 2012-01-02 23:46:38
Marketing
Customer lifetime value
Direct marketing
Permission marketing
Product marketing
Engagement marketing
Internet marketing

Five Questions: Ernan Roman On Opt-In Marketing According to Ernan Roman, president of his own direct-marketing firm, marketing today is defined by opt-out legislation. The message is, we marke ters are b ereft of innova

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