1 RUNNING HEAD: LEARNING TO LIKE Conditioning as a source of liking: There is nothing simple about it Jan De Houwer - Evaluative conditioning - Document - PDFSEARCH.IO

First Page	Meta Content
	1 RUNNING HEAD: LEARNING TO LIKE Conditioning as a source of liking: There is nothing simple about it Jan De Houwer Add to Reading List Document Date: 2007-09-04 08:16:46 Open Document File Size: 121,80 KB Share Result on Facebook Company the Coca-Cola company / Cox / / Country United States / / / Facility Jan De Houwer Ghent University / / / IndustryTerm advertising context / important tool / / Person Blair / Corneille / Jan De Houwer / Van den Bergh / Henri Dunantlaan / / / Position RUNNING HEAD / / SocialTag Mind Learning Experimental psychology Classical conditioning Evaluative conditioning Extinction Counterconditioning Mere-exposure effect Behaviorism Behavior

1 RUNNING HEAD: LEARNING TO LIKE Conditioning as a source of liking: There is nothing simple about it Jan De HouwerAdd to Reading List