large-scale advertising systems / aggregated search / Web search experience / Web search results / online advertising / online advertising integral / search engines / algorithmic and sponsored search results / computational advertising / Web scale / Web search / natural language processing / social networks / Internet service / free Web services / advertising campaigns / /
Organization
Israel Institute of Technology / PC / Technion / /
Person
David Ogilvy / Jamie Callan / Jean-Francois Crespo / Fernando Diaz / Evgeniy Gabrilovich / Jaime Arguello / Phillip Nelson / /
Position
Area Chair / Senior Research Scientist and Manager of the NLP & IR Group / Senior Research Scientist and Manager of the NLP & IR Group at Research / /
Ad Retrieval Systems in vitro and in vivo: Knowledge-Based Approaches to Computational Advertising Evgeniy Gabrilovich Yahoo! Research, California, USA