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The Ultimate SaaS LTV Cheat Sheet What is LTV? Customer Lifetime Value (LTV) is equal to the average revenue that a customer generates before they churn (cancel), offset by gross margin.
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Document Date: 2018-08-14 04:48:24
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The Ultimate SaaS LTV Cheat Sheet What is LTV? Customer Lifetime Value (LTV) is equal to the average revenue that a customer generates before they churn (cancel), offset by gross margin.