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Undercover Agency The Ethics of Stealth Marketing By: Alexandria Weisberg, Alonna Pfleiger, Jake Friedberg “Excuse me sir,” the young man asks politely as you pass by him. “But would you mind taking a picture for
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Document Date: 2009-02-01 12:27:52


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City

Denver / Syracuse / Boston / New York / Colorado Springs / London / /

Company

Sony-Ericsson Corporation / ABC / Coca-Cola Corporation / Techno Source / Medialink Inc. / Turner Broadcasting Company / Vespa / Panasonic / JIF / Ford Motors / Procter & Gamble / Namco / Hershey / Heineken / /

Country

United States / /

Currency

USD / /

Event

Product Issues / /

Facility

Boston University / Boston Harbor / Longfellow Bridge / Now station / Chocolate Factory / /

IndustryTerm

satellite launches / news media / advertising agents / advertising dollars / digital video recording devices / pharmaceutical industry / dubious little electronic devices / fictitious products / media outlets / direct advertising / tobacco products / advertising representatives / explosive devices / hoax device / real commercial product / few movie producers / advertising industry / media attention / public with products / advertising methods / final product / advertising firms / advertising process / goods or services / public advertising / hot new product / Public relations firms / conventional media outlets / company‟s/client‟s products / non-fictional media / public relations / defective product / media coverage / advertising trends / advertising campaign / /

Movie

Casino Royale / /

NaturalFeature

Charles River / /

Organization

Pentagon / Bureau of the Census / Roskilde University / U.S. Northern Command / Bush Administration / Government Accountability Office / Public Relations Society of America / Judiciary Committee / Medicare / Department of State / United States Senate / Congress / U.S. Congress / federal government / Clinton administration / Department of Defense / Boston University / Aqua Teen Hunger Force / /

Person

Robert A. Tappan / Kevin Smith / Brad Pitt / Peter Berdovsky / Vespa Scooters / Bud Light / Lee Dungarees / Andrew Kaikati / Karen Ryan / Sean McNamara / Roy Langer / Sean Stevens / Bush / Jake Friedberg / Jack Kaikati / Alexandria Weisberg / /

Position

deputy assistant secretary for public affairs / paid actor / President / VNR producer / producer / actress / professor / public relations consultant / journalist / impartial reporter / director of News / reporter / /

Product

Omega / iPod / US product liability laws / product / /

ProvinceOrState

Massachusetts / Colorado / /

RadioStation

25 When / /

SportsEvent

the Super Bowl / /

TVShow

Aqua Teen Hunger Force / Survivor / /

Technology

digital video / cellular telephone / /

SocialTag