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Neuroscience / Neuropsychology / Vision / Perception / Eye tracking / Visual search / Salience / Eye movements in reading / Fixation / Mind / Cognitive science / Eye


Eye-Movement Analysis of Search Effectiveness Ralf VAN DER L ANS, Rik P IETERS, and Michel W EDEL
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Document Date: 2014-05-21 05:19:54


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City

San Francisco / Harris / New York / Philadelphia / Walker / Motter / Damien / Cambridge / Amsterdam / Wakefield / Reading / London / San Diego / /

Company

Academic Press / NEC / MIT Press / University College London Press / Oxford University Press / Two Cortical Visual Systems / Psychology Press / Monte Carlo / Cressie N. A. C. / Pepsico / /

Country

United Kingdom / /

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Facility

College Park / University of Maryland / Tilburg University / Management Erasmus University / /

IndustryTerm

search strategies / search display / spatiotemporal attentional processes underlying target search / human information-processing capacity / search target / brand groups / in-store product / systematic and saliency-based search / brand search experiment / basic search tasks / target search / search tasks / target search task / search task / search effectiveness / systematic search strategies / retail outlets / visual search strategies / search performance / systematic search / computer-simulated retail shelf display / human search agents / airport security personnel search / eye-tracking technology / car drivers / Visual search / brand search / brand / search turns / target search using information / search displays / /

MusicGroup

Perception / P. A. / /

Organization

School of Management / Department of Marketing / School of Economics and Business / University College London / American Statistical Association / Department of Marketing Management / MIT / School of Economics / Smith School of Business / University of Maryland / College Park / U.S. Securities and Exchange Commission / Marketing Department / Tilburg University / Oxford University / /

Person

Rik Pieters / Dennis Fok / Richard Paap / Michel Wedel / Experimental Psychology / Ralf van der Lans / Harald van Heerde / /

Position

editor / General / Professor of Consumer Science / Professor / Assistant Professor / model for eye-movement analysis / Professor / Marketing Department / /

Product

Yamaha RH1 Headphone/Headset / /

ProgrammingLanguage

R / C / /

ProvinceOrState

Sussex / British Columbia / New York / /

PublishedMedium

Journal of the Royal Statistical Society / Nature Reviews Neuroscience / Journal of Consumer Research / Psychological Bulletin / Journal of Econometrics / Psychological Review / Journal of the American Statistical Association / /

Technology

Neuroscience / eye-tracking technology / X-ray / JPEG / Virtual Reality Technology / LMDs / simulation / /

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