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	THE SPECTRUM OF ATTENTION AND CONNECTION IN VIDEO ADVERTISING Advertising is about grabbing attention, but when it comes to engagement, eyeballs are only part of the story. Connection and memorability also play crucial r Add to Reading List Document Date: 2016-05-17 14:47:51 Open Document File Size: 128,16 KB Share Result on Facebook

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THE SPECTRUM OF ATTENTION AND CONNECTION IN VIDEO ADVERTISING Advertising is about grabbing attention, but when it comes to engagement, eyeballs are only part of the story. Connection and memorability also play crucial rAdd to Reading List