| Document Date: 2014-04-27 20:19:33
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Company What If! Holdings Limited. / Pfizer / Coleman Parkes / First Direct / Sky / Google / Unilever / Waitrose / / Country United Kingdom / / IndustryTerm banking / energy providers / manufacturing / healthcare / pharmaceutical / telecoms / retail / FMCG / energy / / Movie Alice in Wonderland / / Person Matt Kingdon / Lewis Carroll / There / / Position Co-Founder and Co-Chairman / / URL www.whatifinnovation.com / /
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Eyes Wide Shut Leading for innovation in post-recession Britain