Rik Pieters - FACC - Document - PDFSEARCH.IO

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Date: 2014-09-03 06:23:43		Rik Pieters & Michel Wedel Attention Capture and Transfer in Advertising : Brand, Pictorial, and Text-Size Effects The threé key ad elements (brand, pictorial, and text) each have unique superiority effects on attentio Add to Reading List Source URL: www.productie.gx.uvt.nl Download Document from Source Website File Size: 1,92 MB Share Document on Facebook