paid media / advertising costs / advertising buck / push advertising / advertising message / social advertising / earned media / advertising mix / social networks / media types / social network / online ad spending / advertising on the different social networks / /
Movie
Word of Mouth / /
Person
Gokul Rajaram / John / Susan / /
Position
Director for Ads / confirmed this / Product Director / forward / an effective social ad strategy / /
Why one size does not fit all and how you should approach each. Executive summary ..................................................................................................4 Social ad network summary ..........