Evaluating rewards in loyalty programmes – A novel approach to increase user retention Abstract: We study a novel loyalty program of a brick and mortar fast moving consumer goods retailer. Unlike most other loyalty pro - Fast-moving consumer goods - Document - PDFSEARCH.IO

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Date: 2016-04-22 05:00:30 Marketing Consumer behaviour Customer experience management Business models Relationship marketing Customer retention Loyalty program Loyalty business model Reward website Customer lifetime value Customer relationship management Advertising		Evaluating rewards in loyalty programmes – A novel approach to increase user retention Abstract: We study a novel loyalty program of a brick and mortar fast moving consumer goods retailer. Unlike most other loyalty pro Add to Reading List Source URL: cocoa.ethz.ch Download Document from Source Website File Size: 191,57 KB Share Document on Facebook

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