![Marketing / Consumer behaviour / Customer experience management / Business models / Relationship marketing / Customer retention / Loyalty program / Loyalty business model / Reward website / Customer lifetime value / Customer relationship management / Advertising Marketing / Consumer behaviour / Customer experience management / Business models / Relationship marketing / Customer retention / Loyalty program / Loyalty business model / Reward website / Customer lifetime value / Customer relationship management / Advertising](https://www.pdfsearch.io/img/c1321eb231c7652f074f1f4cf1c4cfe6.jpg) Date: 2016-04-22 05:00:30Marketing Consumer behaviour Customer experience management Business models Relationship marketing Customer retention Loyalty program Loyalty business model Reward website Customer lifetime value Customer relationship management Advertising | | Evaluating rewards in loyalty programmes – A novel approach to increase user retention Abstract: We study a novel loyalty program of a brick and mortar fast moving consumer goods retailer. Unlike most other loyalty proAdd to Reading ListSource URL: cocoa.ethz.chDownload Document from Source Website File Size: 191,57 KBShare Document on Facebook
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