| Document Date: 2004-10-26 10:11:51
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City Manhattan / Carlsbad / New York City / Kansas City / / Company Andrea Products / Youth Intelligence / Teenage Research Unlimited / Polaroid / CAA / Coca-Cola / ESPN / Costco / Look / Zandl Group / Revlon / Wal-Mart / General Motors / Oreal / Herbalife / MTV / Time Inc. / / Continent America / / Country Australia / China / Germany / United States / / Currency USD / / Event M&A / / IndustryTerm serious manufacturing / parked car / musicproduction software / bank / information technology / in-car entertainment systems / otherwise interchangeable product / hair-metal band / electronics / teenoriented products / / MusicGroup Pantera / / Organization Lambesis Agency / The Centre Is / Federal Government / for us all / / Person LEV GROSSMAN / Claire Brooks / Sharon Lee / Jane Rinzler Buckingham / Irma Zandl / MARIA HOEY / Chloë Sevigny / DeeDee Gordon / / Position president / original cool hunter / clerk / cofounder / designer / vice president of marketing / security guard / WB / executive strategic-planning director / indie actress / cool hunter / DVD player / / Product PlayStation 2 / / ProvinceOrState Virginia / California / / PublishedMedium the New Yorker / Birds of Prey / / TVShow Birds of Prey / / Technology information technology / instant messaging / alpha / digital cameras / /
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ILLUSTRATION FOR TIME BY PETER AND MARIA HOEY The Quest for Cool Predicting the future is hard work. Ask any professional trend spotter: it takes insight, dedication—and secret armies of super hip teenagers