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Figures of speech / Narratology / Scheme / Trope / Advertising / Rhetoric / Literature / Linguistics


Document Date: 2009-08-14 15:03:40

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City

Forceville / /

Company

SPSS / /

Continent

Europe / /

Facility

In laboratory / College World / /

IndustryTerm

ad processing / advertising headline / elaborative processing / non-directed processing / challenges facing advertising / advertising copy-testing / advertising rhetoric / fewer processing resources / everyday media environments / everyday advertising exposure / Frozen food package / food product / /

Organization

University of Virginia Rhetorical / World Advertising Research Center / Santa Clara University / /

Person

Roland Barthes / Virginia Rhetorical / David Glen / Edward F. McQuarrie Santa / Geoffrey Leech / /

Position

artist / professional artist / /

PublishedMedium

Student Life / /

URL

www.warc.com / /

SocialTag