| Document Date: 2010-12-31 17:09:18
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City Athens / San Francisco / / Company Whole Foods Market / Wal-Mart / Creative Commons / Twitter / Facebook / / Country United States / / Facility Library of Congress Cataloging-in-Publication Data Writing / / IndustryTerm organic vs. fast food / web campaign / media audiences / media rhetoric / rhetorical device / food / / Movie The Heart of the Matter / / Organization Congress / Supreme Court / People for the Ethical Treatment of Animals (PETA) / Ad Council / / Person Laura Bolin Carroll / Laura Bolin Carroll What / Kenneth Burke / Charles Lowe / Lloyd Bitzer / Pavel Zemliansky / Ronald McDonald / / Position author / teacher / professor / president / writer / same teacher / / ProvinceOrState California / / Technology http / / URL http /
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Backpacks vs. Briefcases: Steps toward Rhetorical Analysis by Laura Bolin Carroll This essay is a chapter in Writing Spaces: Readings on Writing, Volume 1, a peer-reviewed open textbook series for the writing classroom,