Jobs-To-Be-Done Primer Developing Consumer Solutions Using Jobs to Be Done “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” When Harvard Business School’s - Food Jobs - Document - PDFSEARCH.IO

First Page	Meta Content
	Jobs-To-Be-Done Primer Developing Consumer Solutions Using Jobs to Be Done “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” When Harvard Business School’s Add to Reading List Document Date: 2015-03-13 11:34:54 Open Document File Size: 2,16 MB Share Result on Facebook City Lausanne / / Company Godrej / GM / / Continent Europe / / Country United States / Singapore / India / / / Facility Innosight Headquarters / / IndustryTerm desirable new products / electricity / green technology / category-creating product / food cool / aﬀordable cooling device / placation tool / car seat / plug-in car / food / / Organization Harvard Business School / / Person Clay Christensen / Steve Girsky / Theodore Levitt / Tony Posawatz / / / Position Vice Chairman / professor / passionate brand ambassadors / director of the Chevy Volt vehicle line / / ProvinceOrState Massachusetts / / PublishedMedium Motor Trend / European Car / / Region Central Singapore / / URL www.innosight.com / / SocialTag Private transport Marketing Fast food Ice cream Milk Milkshake Clayton M. Christensen Chevrolet Volt Positioning Transport

Jobs-To-Be-Done Primer Developing Consumer Solutions Using Jobs to Be Done “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” When Harvard Business School’sAdd to Reading List